On October 16th, 2008, Yahoo rolled out the first phase of its new Yahoo! “Open Strategy,” which was described by Ayenee staffer Travis English (a.k.a. Wingnut) as “essentially the effort to turn Yahoo!Messenger into a Facebook-like social networking application.” The move meant that alternate profiles (which Ayenee RPers had used for their characters) were not available, at least for a while, and that some personal information was exposed1).